10 Best PostHog Alternatives 2026 (Analytics, Replay, Flags Priced)
Ten tools that replace one PostHog product each, analytics, session replay, feature flags or web analytics, priced for a team at 2M events and 10K replays a month from vendor pages read in October 2026.
Amplitude is the PostHog alternative to try first for product analytics in 2026: its Free plan covers 2M events and 10K session replays a month with unlimited seats. PostHog's pay-as-you-go bill for the same usage is $75 on our arithmetic. Statsig is the pick when flags and experiments drive the move, with 2M events and 50K replays free, and GrowthBook when you want open-source flags on your own warehouse.
Nobody replaces all of PostHog with one tool. Mixpanel is the deeper analytics product at a real price (Growth is $259 a month at 2M events on monthly billing), Contentsquare's free plan handles replay for 200K sessions, LaunchDarkly owns release workflows, and Plausible or Umami cover web analytics for under $100 a month. Pick by the product you lean on, not by the logo.
Key facts10 tools compared: Amplitude, Mixpanel, Statsig, LaunchDarkly, GrowthBook, Contentsquare…
- 10 tools compared: Amplitude, Mixpanel, Statsig, LaunchDarkly, GrowthBook, Contentsquare (Hotjar), LogRocket, OpenReplay, Umami, Plausible
- Mixpanel (best for: Teams that want saved cohorts, custom properties and the Query API, and will pay per event for them): Free 1M events/mo; Growth $259/mo at 2M events monthly or $185 annual; Enterprise custom.
- Statsig (best for: Engineering teams moving for flags and experiments who still want analytics and replay on one meter): Developer free, 2M events and 50K replays/mo; Pro $150/mo, 5M events then $0.05 per 1K; Enterprise custom.
- LaunchDarkly (best for: Teams that need approvals, scheduled flag changes and release automation more than analytics): Developer $0/mo, 5 connections, 1K client MAU; Foundation $10/connection and $8.33 per 1K MAU; Enterprise custom.
PostHog bundles eight products on one usage meter, so the alternative depends on which meter is hurting. Teams leave for a deeper analytics model, for a replay tool that captures every session instead of a sample, for release controls PostHog's flags do not have, or for a web analytics dashboard that is not an event pipeline. This page ranks ten tools by the job they take over, with the same scenario priced for each: a product team at 2M events, 10K session replays, five seats and one project a month.
Toolradar data: Toolradar, the software directory we run, evaluated 83 product analytics tools in its October 2026 product analytics ranking, and PostHog is the most compared tool in that category over the last 90 days with 271 side-by-side comparisons as of October 25, 2026. Every price below was read on the vendor's own pricing page in October 2026; PostHog's per-unit rates come from the price list its pricing page loads.
Top Picks
Based on features, real-world fit, and value for money.
Covers the whole 2M-event scenario on the Free plan, with unlimited seats, 10K monthly replays, feature flags and experiments, at no charge.
Free 2M events/mo, 10K replays, unlimited seats; Plus from $0 by event volume; Growth and Enterprise custom.
Product teams that want the deepest free analytics tier with replay and flags included
The analytics product most teams compare PostHog against, priced on a printed event ladder from 1.5M to 20M events a month.
Free 1M events/mo; Growth $259/mo at 2M events monthly or $185 annual; Enterprise custom.
Teams that want saved cohorts, custom properties and the Query API, and will pay per event for them
The closest like-for-like PostHog replacement: gates, experiments, analytics and replay on one metered-event bill, free to 2M events.
Developer free, 2M events and 50K replays/mo; Pro $150/mo, 5M events then $0.05 per 1K; Enterprise custom.
Engineering teams moving for flags and experiments who still want analytics and replay on one meter
| Tool | Pricing | Best for |
|---|---|---|
| Amplitude | Free 2M events/mo, 10K replays, unlimited seats; Plus from $0 by event volume; Growth and Enterprise custom. | Product teams that want the deepest free analytics tier with replay and flags included |
| Mixpanel | Free 1M events/mo; Growth $259/mo at 2M events monthly or $185 annual; Enterprise custom. | Teams that want saved cohorts, custom properties and the Query API, and will pay per event for them |
| Statsig | Developer free, 2M events and 50K replays/mo; Pro $150/mo, 5M events then $0.05 per 1K; Enterprise custom. | Engineering teams moving for flags and experiments who still want analytics and replay on one meter |
| LaunchDarkly | Developer $0/mo, 5 connections, 1K client MAU; Foundation $10/connection and $8.33 per 1K MAU; Enterprise custom. | Teams that need approvals, scheduled flag changes and release automation more than analytics |
| GrowthBook | Starter free for 3 users; Pro $40/seat/mo up to 30 users; Enterprise custom; cloud or self-hosted. | Teams with a data warehouse that want open-source flags and experiments priced per seat |
| Contentsquare (Hotjar) | Free for 200K monthly sessions; Growth from $39/mo billed yearly, $49 monthly; Pro and Enterprise custom. | Marketing and product teams that want heatmaps and replay free for a mid-traffic site |
| LogRocket | From $176/mo on annual billing at 25K sessions; scales with sessions, seats and retention; Enterprise custom. | Engineering teams that want replay fused with error monitoring and product analytics on every session |
| OpenReplay | Self-hosted open source free; Dedicated from $199/mo billed hourly; Serverless usage-based; Enterprise custom. | Teams that want full session replay on their own infrastructure with no per-session meter |
| Umami | Hobby free for 100K events; Pro $20/mo with 1M events then $0.00003/event; Business $200/mo with 10M events. | Developers who want privacy-first web and product analytics with a printed per-event overage |
| Plausible | Starter $9/mo at 10K pageviews, $89/mo at 2M; Growth $14/mo and Business $19/mo at 10K; 30-day trial. | Sites that want a one-page web analytics dashboard with no cookie banner and a pageview price |
Pricing read from each vendor's own pricing page, checked Oct 2026. 8 of 10 publish prices for some plans and quote the rest.
Amplitude
Covers the whole 2M-event scenario on the Free plan, with unlimited seats, 10K monthly replays, feature flags and experiments, at no charge.
- Pricing
- Free 2M events/mo, 10K replays, unlimited seats; Plus from $0 by event volume; Growth and Enterprise custom.
Best for: Product teams that want the deepest free analytics tier with replay and flags included
Pros
- Free includes 2M events a month forever, product and web analytics, 10K session replays, unlimited seats and limited experiments, guides and surveys.
- Plus keeps the first 2M events free and scales to 70M events with custom events and formulas, 20 behavioral cohorts, alerts, heatmaps and 2-year retention.
- Startups with fewer than 20 employees that fit Amplitude's printed funding threshold get one free year of Growth through its startup program.
Cons
- Amplitude prints no per-event rate above the free 2M on its plan card, so the Plus bill at 5M or 10M events needs the vendor's calculator; check the current price on Amplitude's site.
- SSO, project permissions, monitoring and alerts and 20K replays sit on Growth, which is quote-only.
Mixpanel
The analytics product most teams compare PostHog against, priced on a printed event ladder from 1.5M to 20M events a month.
- Pricing
- Free 1M events/mo; Growth $259/mo at 2M events monthly or $185 annual; Enterprise custom.
Best for: Teams that want saved cohorts, custom properties and the Query API, and will pay per event for them
Pros
- The event ladder is fully printed: 1.5M events is $140 a month on monthly billing or $100 annual, 3M is $378 or $270, 5M is $613 or $438, 10M is $1,176 or $840.
- Growth includes 20K monthly session replays, 5K monthly experiment users, up to 50 active flags, saved cohorts, custom and borrowed properties and the Query API.
- Unlimited seats on every plan, and the startup program gives qualifying companies a first year free with 1 billion events.
Cons
- The Free plan caps at 10 active feature flags and 1K monthly experiment users, and cohorts and formulas cannot be saved, so it is a trial of the analytics rather than a flags platform.
- Anomaly detection, root cause analysis, data standards and data pipelines are Enterprise, with no printed price.
Statsig
The closest like-for-like PostHog replacement: gates, experiments, analytics and replay on one metered-event bill, free to 2M events.
- Pricing
- Developer free, 2M events and 50K replays/mo; Pro $150/mo, 5M events then $0.05 per 1K; Enterprise custom.
Best for: Engineering teams moving for flags and experiments who still want analytics and replay on one meter
Pros
- Developer is free with 2M metered events, 50K session replays, product and web analytics and unlimited seats, ten times PostHog's free replay allowance.
- Pro is a flat $150 a month with 5M events included, then $0.05 per additional 1K events, which is $50 per extra million, close to PostHog's first paid tier.
- Exposure events are deduplicated per user and feature on client SDKs within a 60-minute window, so flag checks do not inflate the bill the way raw requests can.
Cons
- Past 2M events on Developer, gate and config targeting keep working but metric lift computations stop, so experiments go dark until you add a card.
- Each extra event dimension beyond the first counts as another log event, which multiplies the meter for richly tagged events.
LaunchDarkly
The release-management leader, billed on server connections and monthly active users rather than events, with replay and errors included at 5K each.
- Pricing
- Developer $0/mo, 5 connections, 1K client MAU; Foundation $10/connection and $8.33 per 1K MAU; Enterprise custom.
Best for: Teams that need approvals, scheduled flag changes and release automation more than analytics
Pros
- Developer is free forever with unlimited seats, unlimited flags, 30 SDKs, 100K experimentation MAU, 5K replays, 5K errors and 10M logs a month.
- Foundation has no platform or seat fee: a 10K-MAU app with one server connection is $83.30 for MAU plus $10 for the connection, $93.30 a month on our arithmetic from the plan card.
- SSO and SAML are included on every plan, and the 14-day trial on Foundation converts to pay as you go without a sales call.
Cons
- The plan card prints $8.33 per 1K client-side MAU while the comparison table prints $10 per 1K MAU, so LaunchDarkly's own page differs on the Foundation rate.
- Workflows, approvals, scheduled changes, custom roles and release automation are Enterprise, and Guardian rollback is a separately priced add-on on top of that.
GrowthBook
Warehouse-native flags and experiments with unlimited traffic, where the bill follows the people who run tests rather than the users who see them.
- Pricing
- Starter free for 3 users; Pro $40/seat/mo up to 30 users; Enterprise custom; cloud or self-hosted.
Best for: Teams with a data warehouse that want open-source flags and experiments priced per seat
Pros
- Starter is free for up to three users with unlimited feature flags, unlimited experiments and unlimited traffic, on GrowthBook's cloud or self-hosted.
- Pro adds CUPED, sequential testing, multi-arm bandits, sticky bucketing and built-in product analytics, plus a managed warehouse with 2M events a month then $30 per million.
- CDN flag delivery includes 1M requests a month on Starter and 2M on Pro, then a printed per-million rate, so a high-traffic app pays cents rather than per-MAU rates.
Cons
- Five seats on Pro cost $200 a month, more than PostHog's whole bill at the scenario, because every person who touches a flag needs a paid login.
- SAML SSO, SCIM, approval workflows, custom environments and audit logs are Enterprise with no printed price.
Contentsquare (Hotjar)
Hotjar's plans now sit under Contentsquare: a free tier for 200K sessions a month with replays, heatmaps, funnels and error monitoring.
- Pricing
- Free for 200K monthly sessions; Growth from $39/mo billed yearly, $49 monthly; Pro and Enterprise custom.
Best for: Marketing and product teams that want heatmaps and replay free for a mid-traffic site
Pros
- Free covers up to 200K monthly sessions, with replays, heatmaps, funnels, error and performance monitoring and basic surveys, for one project.
- Growth starts at $39 a month on yearly billing (20% off the $49 monthly rate) and extends data access from 1 month to 13 months.
- Session replay captures 5% of sessions up to 10K a month on Free and at least 20K on Growth, with up to 100% capture on Pro.
Cons
- Free keeps only 1 month of data and samples replays at 5% of sessions, so a debugging workflow that needs a specific user's session will miss it.
- Pro and Enterprise, where full capture and 1M-plus sessions live, print no price.
LogRocket
Session replay with error monitoring and analytics always included, priced on a slider from 1K to 4M-plus monthly sessions.
- Pricing
- From $176/mo on annual billing at 25K sessions; scales with sessions, seats and retention; Enterprise custom.
Best for: Engineering teams that want replay fused with error monitoring and product analytics on every session
Pros
- Session replay, product analytics and error monitoring ship on every plan, so one bill replaces three PostHog products for the sessions you capture.
- Conditional recording captures roughly 40% of sessions at a lower rate, printed at about $860 a month on annual billing for the slider's 1M-session example.
- Discounts are printed for startups under $50M in funding, non-profits, open-source projects, bulk volume and multi-year contracts.
Cons
- The page prints $176 a month only for the 25K-session default on annual terms, and the price for the 10K-session scenario is behind the slider; check the current price on LogRocket's site.
- There is no free plan on the pricing page, only a free trial, so the exit from PostHog's free replay allowance is a paid contract from day one.
OpenReplay
Open-source replay you host yourself for free, or a managed dedicated instance from $199 a month with no limits on users, recordings or retention.
- Pricing
- Self-hosted open source free; Dedicated from $199/mo billed hourly; Serverless usage-based; Enterprise custom.
Best for: Teams that want full session replay on their own infrastructure with no per-session meter
Pros
- The self-hosted build is free with no cap on users, recordings or retention, so the only cost is the server you run it on.
- Dedicated runs in OpenReplay's cloud or yours as a separate VPC, managed by them, billed hourly at $0.276 so a short pilot costs a few dollars.
- Enterprise adds SAML and SCIM, audit logging and dedicated support for self-hosted deployments at scale.
Cons
- Serverless is described as pay per recorded session, but the pricing page prints no per-session rate; check the current price on OpenReplay's site.
- Replay is the whole product: analytics, flags and experiments need another tool on this list.
Umami
Open-source web and product analytics with a flat cloud plan and an overage rate that undercuts PostHog's per-event price.
- Pricing
- Hobby free for 100K events; Pro $20/mo with 1M events then $0.00003/event; Business $200/mo with 10M events.
Best for: Developers who want privacy-first web and product analytics with a printed per-event overage
Pros
- Pro is $20 a month with 1M events included, then $0.00003 per additional event, so the 2M-event scenario is $50 a month on our arithmetic.
- Business adds 10M events, a lower $0.00002 overage per event and session replays at $0.005 each beyond its allowance.
- The self-hosted build is free, and the cloud plans need no SDK beyond a script tag for web traffic.
Cons
- Hobby stops at 100K events a month, a tenth of PostHog's free allowance, so a real product is on Pro from the first month.
- No feature flags, experiments or error tracking, so Umami replaces PostHog's web and product analytics only.
Plausible
Web analytics priced per pageview on a printed ladder from 10K to 10M, with a 30-day trial and two months free on yearly billing.
- Pricing
- Starter $9/mo at 10K pageviews, $89/mo at 2M; Growth $14/mo and Business $19/mo at 10K; 30-day trial.
Best for: Sites that want a one-page web analytics dashboard with no cookie banner and a pageview price
Pros
- The ladder is printed for every tier: Starter is $9 a month at 10K pageviews, $19 at 100K, $49 at 500K, $69 at 1M, $89 at 2M and $169 at 10M on monthly billing.
- Growth adds goals, custom events, saved segments and up to 3 sites and 3 team members; Business adds 10 sites, 10 team members and a Stats API at 600 requests an hour.
- Yearly billing is 10 times the monthly price, so two months are free, and the script is a single lightweight tag.
Cons
- No free plan, only a 30-day trial, and Starter is a single site for one person, so a five-person team needs Business at $179 a month for 2M pageviews.
- Pageviews are not events: a product with 2M tracked events a month maps to a different tier than a site with 2M pageviews, and there is no replay or flags.
What it is
A PostHog alternative is a tool that replaces at least one PostHog product: product analytics (events, funnels, retention), session replay, feature flags and experiments, error tracking, or web analytics. The honest comparison is per product, because the vendors price different units: events (Mixpanel, Amplitude, Statsig, Umami), sessions (Contentsquare, LogRocket, OpenReplay), monthly active users and service connections (LaunchDarkly), seats (GrowthBook) or pageviews (Plausible).
PostHog itself, for reference: 1M events, 5K recordings and 1M flag requests free every month, then $0.00005 per event up to 2M and $0.005 per recording up to 15K on pay-as-you-go, with no seat charge. The PostHog review covers the product and PostHog pricing walks the full ladder.
Why it matters
The scenario decides the ranking. At 2M events and 10K replays, PostHog pay-as-you-go costs $75 a month on our arithmetic (1M paid events at $0.00005 plus 5K paid recordings at $0.005). Amplitude, Statsig and Contentsquare cover that usage on free plans, so a team that only needs one of their products saves the whole bill. Mixpanel charges more than three times that for the same events on monthly billing, and GrowthBook charges $200 for five Pro seats, so those two cost more than PostHog unless their features are the reason you move.
Seats change the answer at the edges. PostHog, Mixpanel, Amplitude, Statsig and LaunchDarkly print unlimited seats, GrowthBook bills $40 per seat on Pro and caps Starter at three users, and Plausible caps Starter at one site. A five-person team pays nothing extra on the event-priced tools and a per-seat bill on GrowthBook, which is why the flags section ranks Statsig above it for a team that does not own a warehouse. The PostHog vs Mixpanel page prices the analytics pair at more volumes.
Key features to look for
Pricing
The scenario is a product team at 2M events, 10K session replays, five seats and one project a month, and the totals are our arithmetic from the printed prices. PostHog pay-as-you-go: $75 (the 1M events above the free allowance at $0.00005 plus the 5K recordings above it at $0.005). Amplitude Free, Statsig Developer and Contentsquare Free: nothing, because each allowance covers the scenario. Mixpanel Growth: $259 on monthly billing or $185 on annual at the 2M-event rung, replays included. Umami Pro: $50 ($20 plus 1M extra events at $0.00003). GrowthBook Pro: $200 for five seats. Plausible Business: $179 at 2M pageviews, since Starter allows one site and one person. LaunchDarkly, LogRocket and OpenReplay bill on MAU, sessions or servers and are priced in their cards instead.
Prices were read in October 2026 on PostHog pricing, Amplitude pricing, Mixpanel pricing, Statsig pricing, LaunchDarkly pricing, GrowthBook pricing, Contentsquare pricing, LogRocket pricing, OpenReplay pricing, Umami pricing and Plausible pricing. Matomo was left out because its on-premise bundles are priced in euros only.
| Plan | Price | Best for |
|---|---|---|
| PostHog pay-as-you-go (reference) | No base fee; $0.00005/event above 1M, $0.005/recording above 5K | 1M events, 5K recordings and 1M flag requests free each month, unlimited seats, 6 projects |
| Amplitude Free | Free | 2M events a month forever, 10K replays, unlimited seats, limited experiments and surveys |
| Amplitude Plus | From $0, billed by event volume | First 2M events free, scales to 70M events, custom events and formulas, 20 cohorts, 2-year retention |
| Mixpanel Free | Free | 1M events, 10K replays, 10 active flags, unlimited seats, cohorts and formulas cannot be saved |
| Mixpanel Growth | $0 base; $140/mo at 1.5M events, $259 at 2M, $613 at 5M (monthly billing) | Annual billing: $100, $185 and $438 at the same rungs. 20K replays, 50 flags, saved cohorts, Query API |
| Statsig Developer | Free | 2M metered events, 50K session replays, unlimited seats, gates, experiments and analytics |
| Statsig Pro | $150/mo | 5M events included, then $0.05 per 1K events; 100K replays a month |
| LaunchDarkly Developer | $0/mo forever | Unlimited seats and flags, 5 service connections, 1K client MAU, 5K replays, 5K errors, 100K experimentation MAU |
| LaunchDarkly Foundation | $10 per service connection; $8.33 per 1K client MAU | Pay as you go after a 14-day trial, unlimited projects and environments, 5 connections included |
| GrowthBook Starter | Free | 3 users, 1 project, unlimited flags, experiments and traffic, 1M CDN requests a month |
| GrowthBook Pro | $40/seat/mo | Up to 30 users and 3 projects, CUPED and sequential testing, managed warehouse with 2M events then $30 per million |
| Contentsquare Free | Free | 200K monthly sessions, replays sampled at 5% up to 10K, heatmaps, funnels, 1 month of data, 1 project |
| Contentsquare Growth | From $39/mo yearly, $49 monthly | 13 months of data access, at least 20K replays captured a month, sessions from 7K to 10M |
| LogRocket | From $176/mo at 25K sessions, annual billing | Replay, analytics and error monitoring on every plan; final price depends on seats, retention and add-ons |
| OpenReplay Dedicated | From $199/mo, billed hourly | Managed instance in their cloud or yours, no limits on users, recordings or retention; self-hosted build is free |
| Umami Pro | $20/mo | 1M events included, then $0.00003 per event; Hobby is free at 100K events; Business is $200/mo with 10M events |
| Plausible Starter | $9/mo at 10K pageviews, $89/mo at 2M | One site, one person, yearly billing is 10x the monthly price; Growth and Business add sites and team members |
The bottom line
Move analytics to Amplitude when the Free plan's 2M events and unlimited seats cover you, and to Mixpanel when saved cohorts, custom properties and the Query API are worth a printed per-event ladder (PostHog vs Mixpanel). Move flags to Statsig for the closest one-meter replacement, to LaunchDarkly for release workflows (LaunchDarkly pricing, LaunchDarkly alternatives), or to GrowthBook when the data already lives in your warehouse; the feature flag platforms ranking goes deeper on that trio.
Move replay to Contentsquare for a free 200K-session tier, to LogRocket when every session needs errors and analytics attached, or to OpenReplay when the recordings must stay on your servers (self-hosting tools). Move web analytics to Plausible or Umami when a pageview dashboard is the whole need. For errors alone, the error tracking tools page and the Sentry review cover the exit from PostHog's exception meter. The Devshot newsletter tracks these price ladders as they move.
How we compared: ten tools that each replace at least one PostHog product, with one scenario (2M events, 10K replays, five seats, one project) computed per vendor from prices read on the vendor's own pricing page in October 2026, PostHog's per-unit rates taken from the price list its pricing page loads, and Toolradar's October 2026 ranking of 83 product analytics tools for category context. No hands-on testing is claimed. Cite this: Devshot, "10 Best PostHog Alternatives 2026", October 2026.
Frequently asked questions
What is the best PostHog alternative in 2026?
Which PostHog alternatives are free?
Is Mixpanel cheaper than PostHog?
What is the closest all-in-one replacement for PostHog?
Which alternative is best for feature flags only?
What does session replay cost outside PostHog?
Can I self-host a PostHog alternative?
Sources
Prices and plan details come from each vendor's own pricing page, re-checked by the Toolradar pricing tracker.
- GrowthBook pricingchecked Sep 2026
Some offers on this page may be paid placements or contain affiliate links.
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