PostHog Pricing 2026: Free Limits and Usage-Based Costs

PostHog costs $0 until you pass its monthly free allowances: 1 million analytics events, 5,000 session recordings and 1 million feature flag requests, plus 100,000 exceptions. Past that, pay-as-you-go starts at $0.00005 per anonymous event and $0.005 per recording, with rates that fall as volume grows. SSO and compliance cost extra, via the Boost add-on at $250 a month or Scale at $750.

All prices below are as of Oct 2026, verified on vendor pages: PostHog's pricing page, its platform packages page, and the per-unit tiers its pricing calculator reads from PostHog's own billing service. Prices are in US dollars, excluding taxes. There is no seat fee: team members are unlimited on every plan.

Toolradar data: Toolradar, the software directory we run, evaluated 83 product analytics tools for its product analytics ranking, and only 5 of the 10 it lists offer a free plan. PostHog is one of those five, which is why most teams meet it on the free tier first. The directory record is PostHog on Toolradar, and the product writeup on this site is the PostHog review.

Plan or add-on	Price	Best for	What changes the bill
Free	$0	Side projects and early products under the allowances	Nothing: usage stops at the limits
Pay-as-you-go	No base fee, per-unit rates above the free tier	Any product past the free allowances	Events, recordings, flag requests, exceptions
Boost add-on	$250/mo	Teams that need SSO enforcement, HIPAA BAA, unlimited projects	Flat monthly fee on top of usage
Scale add-on	$750/mo	Orgs that need SAML, priority support, approvals	Flat monthly fee, includes Boost
Enterprise add-on	Custom pricing	RBAC, SCIM, dedicated support, custom MSA	A sales conversation

How PostHog billing works

Each product has its own meter, its own free allowance and its own billing limit. Analytics bills events, session replay bills recordings, feature flags bill requests, error tracking bills exceptions, surveys bill responses, and logs bill gigabytes ingested. You pay only for what PostHog receives in the month, and the pricing FAQ says stored data carries no extra charge.

The free allowance resets every month and does not roll over. That makes PostHog cheap for a product whose traffic is steady and small, and less predictable for one with spiky launches. The control is the per-product billing limit: once usage hits it, extra events are dropped and flags return a default response, so a viral week cannot run past the number you set.

Billing starts one month after signup, then repeats on the same day each month, by card through Stripe. There are no minimums or annual commitments, though PostHog offers annual plans with bigger discounts above a certain spend and discounts for startups and non-profits. Invoicing and purchase orders require an upfront credit purchase through sales.

Free vs pay-as-you-go: same allowances, different ceilings

The Free plan is not a trial. PostHog says 97% of companies use it, and it includes the full monthly allowance on every product, unlimited team members, 1 project, 1 year of data retention and community support. When you reach a limit, usage stops, so a Free account can never produce a bill.

Pay-as-you-go keeps the same free allowance each month and removes the cap. It raises the project count from 1 to 6, extends event retention to 7 years, extends recording retention from 1 month to 90 days, and adds email support, with Slack support once spend passes $2k a month. Adding a card is the only step.

The practical trigger to add a card is retention or a second project, not volume. A team that needs a staging project next to production, or wants last year's funnels still queryable next year, needs pay-as-you-go even at zero usage. With billing limits set to the free allowance, that upgrade costs nothing.

Per-product rates and volume tiers

Every rate below applies only to usage above the free allowance, and each band applies to the units inside it, like tax brackets. The full ladder for each product is in PostHog's calculator; this table shows the first paid band and the deepest discount.

Product	Free each month	First paid band	Lowest published rate
Analytics, anonymous events	1M events	$0.00005 per event to 2M	$0.000009 per event past 250M
Session replay (web)	5,000 recordings	$0.005 per recording to 15,000	$0.0015 past 500,000
Feature flags and experiments	1M requests	$0.0001 per request to 2M	$0.00001 past 50M
Error tracking	100,000 exceptions	$0.00037 per exception to 325,000	$0.000115 past 10M
Surveys	1,500 responses	$0.10 per response to 2,000	$0.01 past 20,000
Data warehouse sources	1M rows	$0.000015 per row to 10M	$0.000001 past 1B
Logs	10 GB ingested	$0.25 per GB	$0.15 per GB past 300 GB

Analytics has a second rate that matters more than the band. The calculator lists identified events, the ones tied to a person profile, at $0.000198 each after the first 1M, against $0.00005 for anonymous events. PostHog's cost-cutting guide says anonymous events can be up to 4x cheaper and recommends identifying users only when you need person-level data.

Mobile session replay is metered separately from web replay, with 2,500 free mobile recordings and a first band of $0.01 each. A mobile app that records every session will reach the paid band at half the volume a web app does, and at double the rate.

What three teams pay in a month

We priced three usage profiles from the published tiers, assuming anonymous events. Each row adds only the four main meters; surveys, logs and the AI products would add to it. Your real mix will differ, so treat this as the shape of the bill, not a quote.

Profile	Events	Recordings	Flag requests	Exceptions	Monthly usage bill
Early SaaS	2M	8,000	1.5M	150,000	$133.50
Growing product	10M	20,000	3M	500,000	$644.65
Scale-up	50M	100,000	20M	1M	$2,688.65

The early SaaS pays about $50 per meter it exceeds, because each one sits in its first paid band. Analytics is $50 for the second million events, replay $15, flags $50 and errors $18.50. Set billing limits at those numbers and the bill cannot surprise you, which suits a team still finding product-market fit.

The growing product's bill is driven by analytics: 10M events cost $324.40, half the total. If those events were identified rather than anonymous, the first paid million alone would cost about four times more. This is the profile where an engineer spending an afternoon on which events need a person profile saves real money every month.

At the scale-up profile, analytics reaches $1,528.40 for 50M events and feature flags $710 for 20M requests. Flags are worth watching here. PostHog's feature flags cost guide explains that every server-side flag evaluation makes a billable request unless local evaluation resolves it, so a backend that checks flags on each render generates requests faster than it generates events.

Add the platform package the org actually needs. The growing product plus Boost is $894.65 a month; the scale-up plus Scale is $3,438.65. Past that size, the annual plan discount is worth a call with sales.

Boost, Scale and Enterprise: what the add-ons buy

The add-ons sell access control and support, not usage. Boost, the entry add-on, adds unlimited projects, white labeling, a HIPAA BAA, SSO and 2FA enforcement, access control, 12 months of replay retention and 7 days of activity logs. Any team handling health data needs it for the BAA alone.

Scale, at $750 a month, includes everything in Boost and adds SAML and OIDC SSO, priority support with an 8-hour target response time (24 hours on Boost), approval workflows for feature flag changes, real-time alerts and 2 months of activity logs. The approvals feature is the one an engineering manager will ask for once flags gate revenue features.

Enterprise is custom pricing and adds role-based access control, property-level access control, SCIM provisioning, a dedicated account manager, training, a custom MSA and up to 60 months of replay retention and activity logs. A company whose identity team requires SCIM has no cheaper path.

How PostHog compares with single-product tools

PostHog's bundle is cheapest when you use three or more of its products, because each one starts with its own free allowance and none charges a seat. A team buying analytics, replay, flags and error tracking from four vendors can pay four base fees or seat bills before the first event. On PostHog the early SaaS profile above costs $133.50 for all four.

The comparison gets closer for a single product at high volume. For error tracking alone, the Sentry pricing breakdown prices seats and error volumes side by side, the Sentry review covers the product itself, and the error tracking roundup covers the rest of the field. For flags alone, see LaunchDarkly pricing the LaunchDarkly alternatives, and the feature flag platforms list.

For broader monitoring, PostHog's logs product is a young entrant next to dedicated tools. The observability tools for startups list and the Datadog alternatives page cover infrastructure metrics and APM, which PostHog does not try to replace, and the monitoring tools list adds uptime and alerting.

How to keep a PostHog bill flat

Set a billing limit on every product on day one, including the ones you do not use yet. PostHog itself recommends setting the limit to $0 at signup, installing the snippet and reading the projected cost after a few days of real traffic.

Prefer anonymous events and identify a user once per session. PostHog's guide notes that calling identify again with the same ID does not capture another identify event, so duplicate calls are not the risk; capturing person profiles on marketing pages is.

Record only the sessions you will actually watch, and turn on local evaluation in server-side SDKs so flag checks stop hitting the billable endpoint. For a team unsure where to start, PostHog sells a 30-minute onboarding call for $80, which is cheaper than one month of a misconfigured analytics meter.

How we checked these prices

We read PostHog's pricing page, platform packages page and cost-cutting docs in October 2026, and took the volume tiers from the billing service that powers PostHog's own calculator. Scenario bills apply those graduated tiers to the stated usage and assume anonymous events. Enterprise is shown as custom pricing, as on the platform packages page. Confirm on PostHog's pricing page before committing a budget, because per-unit rates do change.

FAQ

How much does PostHog cost in 2026?

PostHog is free up to monthly allowances of 1 million events, 5,000 session recordings, 1 million feature flag requests and 100,000 exceptions. Above those, pay-as-you-go charges per unit, starting at $0.00005 per anonymous event, $0.005 per recording, $0.0001 per flag request and $0.00037 per exception, with lower rates at higher volume. A small SaaS slightly past every allowance pays about $133.50 a month.

Is PostHog free?

Yes. The Free plan includes the full monthly allowance on every product, unlimited team members, 1 project and 1 year of data retention, with no credit card. Usage stops when you reach a limit, so you cannot be charged. Adding a card unlocks 6 projects and 7-year retention, and with billing limits at the free allowance it still costs nothing.

Does PostHog charge per seat?

No. Team members are unlimited on Free and pay-as-you-go. You pay for usage, such as events, recordings and flag requests, plus an optional platform add-on, Boost or Scale, both flat monthly fees regardless of how many people log in.

Why are identified events more expensive?

Identified events are tied to a person profile, which costs PostHog more to process. The pricing calculator lists them at $0.000198 each after the first 1M, well above the anonymous rate, and PostHog's docs say anonymous events can be up to 4x cheaper. Capture person profiles only where you need user-level analysis.

What do PostHog's Boost and Scale add-ons include?

Boost, at $250 a month, adds unlimited projects, SSO enforcement, a HIPAA BAA, white labeling and 12 months of replay retention. Scale, at $750 a month, adds SAML and OIDC SSO, priority support with an 8-hour target response, approval workflows and real-time alerts. Enterprise is custom pricing with RBAC, SCIM and a dedicated account manager.

Can a PostHog bill get out of control?

Only if you skip billing limits. Each product has its own limit, and once usage reaches it PostHog drops extra events and returns a default flag response instead of charging more. PostHog also says it will usually refund an unexpected bill, for example when a side project goes viral, but a limit is the reliable control.

Cite this: Devshot, "PostHog Pricing 2026: Free Limits and Usage-Based Costs", October 2026.

Devshot covers price changes across the developer stack in a free daily email. Subscribe at devshot.co.

Some offers on this page may be paid placements or contain affiliate links.